| |
| |
|
Book Reviews Information |
|
|
|
Selling Goodness-Introduction To The Book
Unfortunately, I have seen too many of even the most noble and vitally needed charitable nonprofits fade into obscurity, never having accomplished the laudable goals they set out to achieve. In most cases, the reason for their demise is that they did not promote themselves with vigor and assertiveness. They either failed to learn to use public relations (PR) to their advantage or they did not avail themselves of the services of professionals who could have launched their causes into the limelight and helped them get the momentum, manpower, and funds they needed to stay alive. These early deaths are disappointing, unsatisfying-and tragic. They could have been prevented if the right steps had been taken. As a public-relations professional, I strongly believe that the world cannot afford to lose the efforts of so many charities and nonprofit organizations which help solve the never- ending problems that plague our fragile planet. This book is therefore dedicated, with passion, to helping these charities and nonprofits learn to use pubic relations of all kinds to accomplish their important goals. Drawing on my background as the founder of one of Hollywood's most prominent public-relations firms, and having represented hundreds of the entertainment industry's biggest celebrities, I wrote Selling Goodness to show you how to take advantage of professional public-relations techniques on a fledgling charity's often- impoverished budget. The book describes how the media operates, and how you can make it work for your charity or organization. In the following chapters, you will find advice on such matters as pitching a story, writing a press release, and giving an interview. I guide you through the critical steps of a PR campaign, from initial contacts with the media through follow-up, special events, and dealing with a PR crisis should one happen to you. Throughout the chapters, you will also find two types of "boxed features." One contains special hints about PR techniques or additional elaboration on a topic. The other presents case his, stories of inspiring PR stories from my personal files. Indeed, one of my joys in writing this book is that I get to recount some of the great stories I've collected over the years of promotional techniques used by many different businesses and nonprofits. THE MORAL CASE FOR PROMOTION But Selling Goodness is much more than a practical handbook on skills and procedures. It is also a moral manifesto. If you are a humble do-gooder with qualms about seeking either attention or special promotion, this book presents a powerful case for promoting yourself and your charitable cause. I believe the moral argument is especially compelling now that government is trimming outlays on social services. Nonprofits are being called to fill in the gaps. They will need more resources-and they therefore must do whatever it takes to get them, especially vigorous promotion of their vital cause. If after reading this book you are able to take your cause more seriously, and promote it with greater vigor and intensity, you will not only be contributing to your individual charity, but to the broader purpose of promoting goodness. It may sound quaint but the truth is that the promotion of your charitable work can assist ill living beings. This is a grand vision, to be sure. But imagine the potential of a planet that is better nourished, both in substance and in spirit. I believe this is our potential. My plan in this book is direct, and the process doable. It can make you an ally in the grand project of selling goodness, and, through that alliance, a portion of paradise can be regained. Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life. GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net
MORE RESOURCES:
Book-Reviews - Google News |
|
|
|
RELATED ARTICLES
The Storyteller - Fiction Books! Review by Jessica Dearborn Tolucan Times / Canyon Crier - California"The Storyteller, Volume I" by Martha Whittington AuthorHouse, Paperback, 514 Pages, $24When inspiration hits, it is usually followed closely by desire. A willingness to do whatever it takes to explain your inspiration, to create a picture. Book review on Finite Capacity Scheduling, Part I Finite Capacity Scheduling by Gerhard Plenert PhD and Bill KirchmeirI met Gerhard and talked with him for an hour at a customers office of one of our franchisees in Reno NV, which specializes in antique car restoration and maintenance. Gerhard was in the waiting room reading what may have been Steven Hawkins, so we began talking. Book Excerpt: Give Me a Home Where the Dairy Cows Roam When I reached the top of the driveway after getting off the school bus one April afternoon, I couldn't help but wonder why Dad was standing on the stepladder next to the tractor.I had never seen my father use a stepladder to fix a tractor. Why Malta? A Mystery-Thriller Author Tells Why "Why Malta?" my new Maltese friends kept asking me when they find out that my mystery-thriller The Cellini Masterpiece is set on Malta. Mind you, only the Maltese ask that question. Amazing Holy Grail Discovery In a profound and provocative work of scholarly detection, best-selling UK author Philip Gardiner shakes the foundations of modern belief by at last revealing the true origins of The Holy Grail, Elixir of Life and Philosopher's Stone. Shrouded in mystery, these highly enigmatic symbols have long been revered and The Serpent Grail proves, without doubt, that all three are inextricably linked, originating from the same ancient source. Review: eBook Secrets Exposed If you want to make a lot of money with your own eBookand you only read one book on the subject in the next12 months, I strongly recommend that it's 'eBookSecrets Exposed' by Jim Edwards and David Garfinkel.The authors are both well qualified in this area. Moon Child - Book Review Moon Child by Simone Maroney is a larger sized adventure, fantasy novel with 55 chapters. The story line involves complex relationships between six main characters, which are delicately balanced leaving room for intrigue. Fading Towards Enlightenment - Book Review Fading Toward Enlightenment by Wayne Wirs is definitely a well made book of excellent quality - it will certainly endure multiple readings. I loved the feel of the pages as I turned them. Book Summary: First, Break All The Rules Based on a mammoth research study conducted by the Gallup Organization involving 80,000 managers across different industries, this book explores the challenge of many companies - attaining, keeping and measuring employee satisfaction. Discover how great managers attract, hire, focus, and keep their most talented employees!Key Ideas:1. Execution... I Mean The Book Larry Bossidy & Ram Charan have created quite a stir in corporate circles with their book entitled "Execution: The Discipline of Getting Things Done". The book outlines the behaviors and elements required for leaders to become successful in executing their plans. Spiders Big Catch When I was in college, Spider McGee, Charlie Fox, and I loved to fish off the log boom in the river near my house on summer afternoons. We'd sit and talk about life, drink hot chocolate, and occasionally catch a fish or two. Book Review for The Margaret Ellen, A Karen Cobia Mystery by RC Burdick I've discovered a new favorite author, and his name is RC Burdick.The Margaret Ellen is an ocean-drenched mystery, filled with vibrant characters, palpable sea breezes, and spine-tingling suspense. The Bubblegum Babes Guide to Sixth Grade - Review This is one book that I would have cherished as a little girl. The Bubblegum Babes' Guide to Sixth Grade is the first in a series designed for young people growing up in today's fast-paced and high-pressure world. Review for Broken Angel, by SW Vaughn Broken Angel, by SW Vaughn, breathes with an insistent life of its own, pulling readers along through the dark underworld of barbaric fight clubs and prostitution.The story unfolds as twenty-two year old Gabriel Morgan, destitute and starving, discovers a lead to his missing sister's whereabouts deep in the seedy underbelly of Manhattan. Book Summary: EVEolution For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Free Ebook Offer: The Story of America: Discovery Did Columbus first discover America?Did the Vikings first discover America?Did the Chinese first discover America?No, in truth the American continent was first discovered between 10,000 and 15,000 years ago by bands of roving hunters from the Siberian steppes, who made the lonely trek across to the previously unknown continent during the last Great Ice Age when the sea level fell enough to expose a narrow causeway that acted as a bridge between the two continents.No signs have yet been found of any human habitation on the continent before these times so it must be assumed that they arrived to find an uninhabited land. Please Don't Just Do What I Tell You, Do What Needs to Be Done - AchieveMax® Top Ten Book Review Please Don't Just Do What I Tell You, Do What Needs to Be Done: Every Employee's Guide to Making Work More Rewarding by Bob NelsonHere's another mini-book, 105 pages, that packs a real wallop in a simple, smart and savvy way. Bob Nelson is the million-copy best-selling author of the 1001 Ways series (1001 Ways To Reward Employees, 1001 Ways To Energize Employees, and 1001 Ways To Take Initiative At Work) and Managing for Dummies. Book Summary: How To Work With Just About Anyone "I just can't seem to get along with this person!"Every office has that one difficult person to work with, who affects productivity due to a terrible attitude, chronic tardiness, or simply drives everyone else up the wall. Here is the answer to common problems in conflict management. IZEE Growing Up In A Logging Camp: Chapter One Chapter OneI was ready to start the fourth grade, the year we moved to Izee. Prior to that time, the Miles family had lived in Bates, Oregon. On the Brink of Risk - A Book You Wont Put Down On the Brink of Risk is a fiction novel inspired in true events; it has a love story turned evil, hate and vengeance, intents to kill, negligence and malpractice at more than one hospital that almost lead to death, harassment and persecution by the political organizations and government officials as well as comments on everything the average citizen has to go through to endure everyday life in that Caribbean country.It was written under the pseudonym of Nancy Cruz and writing was at first an intent to make a catharsis and finally put to rest everything that had been a load in the author's mind and life for too many years, she thought that was the only way to really start anew.
|
| home | site map |
| Web Site Development - Search Engine Marketing: Dream Team Media |
